How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully?
In this book John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The text covers all the important topics relevant to your course, as well as key issues such as ethical marketing and the changing face of communications which will help improve your grade. There is also a full companion website with key revision tools to help you succeed.
With engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this book will not only help you to do well in your course, it will give you solid foundation for working in the industry in the easiest way possible, but making it fun along the way.
Relatable, contemporary and most of all jam packed with everything you need to know, this is the marketing communication book you need.
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