Using case studies and practical examples, Jonathan O'Brien provides a step-by-step guide to category management implementation and use that companies can readily apply to their overall business strategy. The third edition is updated with pragmatic advice for smaller businesses, details on how category management can work together with other approaches (such as Supplier Relationship Management), revised sections on supplier management and supplier relationship management, and new information on governance, supplier and supply chain tools. This practical book allows readers to analyze complex sourcing situations quickly and develop innovative and creative solutions.
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