Sustainability Footprints In Smes: Strategy And Case Studies For Entrepreneurs And Small Business

Reviews the evolution and theory of Sustainability Footprints e.g. carbon footprint and examines the critical success factors and contributions to small to medium sized enterprises (SME) growth

‧ Assist firms in achieving sustainable growth in four key areas Innovation Impact, Cost Impact, Environmental Impact, and Stakeholder Impact
‧ Identifies the challenges and Critical Success Factors (CSFs) in the use of sustainability footprint methodology within small businesses by the use of case studies
‧ Proposes a strategic model suitable for the deployment of sustainability strategy and initiatives within business

Lowellyne James is the Course Leader for the MSc Quality Management program at the Aberdeen Business School, an Ambassador of the Chartered Management Institute, founding Member of the Institute of Chartered Accountants Scotland Advisory Panel on Sustainability Activities. He has 15 years work experience ranging from Quality and Safety Management in the Manufacturing Sector to Advertising Management. As part of his continuous professional development he reviews management and technical books on behalf of the Chartered Quality Institute, the Institute of Environmental Management and Assessment and the Chartered Management Institute.