商品簡介
Concerned with applied or practical research, the book leads the reader through a number of research projects. Topics include keeping research logs, analyzing content, conducting focus groups, taking surveys, research experimentation, historical and comparative research, and participant observation. The author's engaging style invites participation, making the book a hands-on guide for researchers in mass communication, media research, communication theory, research methods, media studies, and popular culture. Annotation c. by Book News, Inc., Portland, Or.
