American Enterprise ─ A History of Business in America

American Enterprise is a dramatic exploration of how the United States transformed from a small dependent nation into one of the world's most vibrant and trend-setting economies. This companion book to the National Museum of American History's exhibition of the same name argues that the American experience has been shaped by economic and commercial philosophies. Founding ideals of capitalism and democracy fostered national values of competition and innovation. These values in turn became the building blocks of American business. The ongoing transformation of the marketplace has provided opportunities for many, benefits for some, and hardships for others.

This powerful book explores the perspectives of both producers and consumers and illustrates the complex interplay between these two groups throughout history. It does so through four major eras: Merchant (1770s - 1850s), Corporate (1860s - 1930s), Consumer (1940s - 1970s), and Global (1980s - 2010s). The goods, machinery, advertisements, and business leaders of each era are brought to life with objects from the Smithsonian's unparalleled collections and explanations by the exhibition's curators. Each era concludes with two essays by famous and influential business leaders who play off the history to pose provocative questions about the state of contemporary American business and society. American Enterprise provides an understanding of the nation's business heritage and corresponding social effects that is fundamental to the lives of the American people, the history of the United States, and the nation's role in global affairs.

ANDY SERWER is the managing editor of Fortune magazine. Formerly he was a regular contributor on CNN's "American Morning" and a co-host of CNN's "In the Money." DAVID K. ALLISON, NANCY DAVIS, KATHY FRANZ, and PETER LIEBHOLD are curators at the Smithsonian National Museum of American History.