商品簡介
Horn (Senior Director for Policy and Communications at the Center for Policy Alternatives) argues that progressive candidates can consistently win elections in the United States by learning how to frame their messages and gear them towards the "persuadable" voters, who believe in conservative principles but progressive policies. Using polling data to back up his arguments, he offers advice on how to structure political messages for a range of political issues and government processes. Annotation c2008 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Bernie Horn has worked on politics and public policy for the past thirty years as a campaign manager, political consultant, lawyer, lobbyist, communications director, and policy director. He is currently senior director for policy and communications at the Center for Policy Alternatives (CPA), one of the premier progressive policy and leadership centers in Washing- ton, D.C. His most recent books for CPA are Progressive Agenda for the States (which lays out fifty policy solutions for state legislators), Progressive Platform for the States (a candidate briefing book covering 115 state issues), and Progressive Policy Models for the States (containing 123 model bills).
From 1990 to 2000, Horn was president of Strategic Campaign Initiatives, Inc. (SCI), a political consulting firm that helped elect and reelect hundreds of federal, state, and local officials. SCI created direct persuasion mail, produced radio ads, and conducted polls for progressive candidates. The firm also helped win issue advocacy campaigns for gun control, tobacco taxes, and health care and campaigns against casino gambling and restrictions on abortion.
