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配色速查手冊：創意色（簡體書）
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我們所生活的世界是一個七彩的世界，五顏六色、琳瑯滿目的色彩都在無聲地訴說著這個世界中的一切事物，這些色彩究竟代表了什么？他們之間會構成什么樣的創意搭配？他們構成的各式搭配又會帶來什么樣的味道？本書將通過一種直觀的方式來解決這些疑問，為讀者講述一個創意色彩搭配的世界。
全書共分為12章，第1章主要闡述了色彩的基礎知識，使讀者能了解到什么是色彩，為之后能更好地理解各種色彩的組合與搭配奠定基礎；第2章主要從理論上分析了什么樣的搭配可以體現創意；第3章則從色彩出發，為讀者講述色彩的意向表現；剩下的部分則是從性格、情感、風景、服裝、食品、家具、建筑、包裝、廣告9個方面為讀者具體解析創意配色及其所帶來的情感體驗。本書希望通過這種層層遞進、深入淺出的講述方式能夠使讀者提升創意配色能力與審美力。
與此同時，豐富且貼切的實例解析、結合關鍵詞的配色方案也是本書的特色之一，通過這樣的方式，讀者不僅能夠對創意配色有更加直接的觀感，而且能與理論相結合，進一步提升自己對于創意配色的理解，從而能更加輕松地將創意配色運用到實踐中去，這也是編者希望通過本書所達到的目的。
全書共分為12章，第1章主要闡述了色彩的基礎知識，使讀者能了解到什么是色彩，為之后能更好地理解各種色彩的組合與搭配奠定基礎；第2章主要從理論上分析了什么樣的搭配可以體現創意；第3章則從色彩出發，為讀者講述色彩的意向表現；剩下的部分則是從性格、情感、風景、服裝、食品、家具、建筑、包裝、廣告9個方面為讀者具體解析創意配色及其所帶來的情感體驗。本書希望通過這種層層遞進、深入淺出的講述方式能夠使讀者提升創意配色能力與審美力。
與此同時，豐富且貼切的實例解析、結合關鍵詞的配色方案也是本書的特色之一，通過這樣的方式，讀者不僅能夠對創意配色有更加直接的觀感，而且能與理論相結合，進一步提升自己對于創意配色的理解，從而能更加輕松地將創意配色運用到實踐中去，這也是編者希望通過本書所達到的目的。
目次
Chapter 01 色彩的基礎知識
1.1 光與色 ·································· 2
1.1.1 光與色 ············································· 2
1.1.2 光的性質 ········································· 2
1.2 色彩的關系 ·························· 5
1.2.1 三原色 ············································· 5
1.2.2 色彩的混合原理······························· 6
1.3 色彩的分類 ·························· 7
1.4 色彩的三要素 ······················ 8
1.4.1 色相················································· 8
1.4.2 明度················································· 9
1.4.3 純度··············································· 10
1.4.4 色彩三要素的綜合運用 ·················· 12
Chapter 02 用色彩的對比與調和來表現創意
2.1 色彩的對比方式 ················ 16 Chapter 01 色彩的基礎知識
1.1 光與色 ·································· 2
1.1.1 光與色 ············································· 2
1.1.2 光的性質 ········································· 2
1.2 色彩的關系 ·························· 5
1.2.1 三原色 ············································· 5
1.2.2 色彩的混合原理······························· 6
1.3 色彩的分類 ·························· 7
1.4 色彩的三要素 ······················ 8
1.4.1 色相················································· 8
1.4.2 明度················································· 9
1.4.3 純度··············································· 10
1.4.4 色彩三要素的綜合運用 ·················· 12
Chapter 02 用色彩的對比與調和來表現創意
2.1 色彩的對比方式 ················ 16
2.1.1 同時對比 ······································· 16
2.1.2 連續對比 ······································· 16
2.2 色彩的對比與調和 ············ 17
2.2.1 色相的對比 ···································· 17
2.2.2 色相的調和 ···································· 19
2.2.3 明度的對比 ···································· 22
2.2.4 明度的調和 ···································· 23
2.2.5 純度的對比 ···································· 25
2.2.6 純度的調和 ···································· 26
2.3 無彩色的對比與調和 ········ 28
2.4 色彩的面積對比與調和 ···· 29
2.5 色彩的位置對比與調和 ···· 31
2 \ 配色速查手冊——創意色
Chapter 03 色彩的意象表現
3.1 紅色 ···································· 34
3.2 橙色 ···································· 36
3.3 黃色 ···································· 37
3.4 綠色 ···································· 38
3.5 藍色 ···································· 40
3.6 紫色 ···································· 42
3.7 黑白灰 ································ 43
Chapter 04 以性格為主的創意配色
活潑 ··························································· 48
老年 ··························································· 50
慈善 ··························································· 52
青春 ··························································· 54
天真 ··························································· 56
沉穩 ··························································· 58
文靜 ··························································· 60
冷漠 ··························································· 62
熱情 ··························································· 64
成熟 ··························································· 66
勇敢 ··························································· 68
溫柔 ··························································· 70
端莊 ··························································· 72
Chapter 05 以情感為主的創意配色
喜悅 ··························································· 76
緊張 ··························································· 78
哀悼 ··························································· 80
煩躁 ··························································· 82
壓抑 ··························································· 84
憤怒 ··························································· 86
豪邁 ··························································· 88
友愛 ··························································· 90
悲痛 ··························································· 92
和善 ··························································· 94
憂愁 ··························································· 96
興奮 ··························································· 98
思念 ························································· 100
激情 ························································· 102
目錄 / 3
Chapter 06 以風景為主的創意配色
海景 ························································· 106
荒涼 ························································· 108
夕陽 ························································· 110
森林 ························································· 112
雪色 ························································· 114
爛漫 ························································· 116
明朗 ························································· 118
秀麗 ························································· 120
茂盛 ························································· 122
怡人 ························································· 124
明凈 ························································· 126
幽深 ························································· 128
明媚 ························································· 130
清幽 ························································· 132
遼闊 ························································· 134
淡雅 ························································· 136
Chapter 07 以服裝為主的創意配色
華麗 ························································· 140
運動 ························································· 142
森女 ························································· 144
新潮 ························································· 146
淑女 ························································· 148
中性 ························································· 150
高貴 ························································· 152
海軍風······················································ 154
洛麗塔······················································ 156
簡約 ························································· 158
清新 ························································· 160
熟女風······················································ 162
休閑 ························································· 164
樸素 ························································· 166
Chapter 08 以食品為主的創意配色
新鮮 ························································· 170
冰爽 ························································· 172
酥脆 ························································· 174
美味 ························································· 176
苦澀 ························································· 178
麻辣 ························································· 180
滋滑 ························································· 182
綿軟 ························································· 184
酸爽 ························································· 186
香甜 ························································· 188
4 \ 配色速查手冊——創意色
Chapter 09 以家居為主的創意配色
舒爽 ························································· 192
鄉村 ························································· 194
浪漫 ························································· 196
復古 ························································· 198
素雅 ························································· 200
溫馨 ························································· 202
田園 ························································· 204
豪華 ························································· 206
Chapter 10 以建筑為主的創意配色
教育 ························································· 210
商業 ························································· 212
古樸 ························································· 214
娛樂 ························································· 216
辦公 ························································· 218
Chapter 11 以包裝為主的創意配色
清爽 ························································· 222
醒目 ························································· 224
質感 ························································· 226
厚重 ························································· 228
淳樸 ························································· 230
輕薄 ························································· 232
卡通 ························································· 234
實惠 ························································· 236
柔雅 ························································· 238
高檔 ························································· 240
天然 ························································· 242
優雅 ························································· 244
懷舊 ························································· 246
Chapter 12 以廣告為主的創意配色
對比 ························································· 250
抽象 ························································· 252
沉重 ························································· 254
環保 ························································· 256
鮮明 ························································· 258
幽默 ························································· 260
1.1 光與色 ·································· 2
1.1.1 光與色 ············································· 2
1.1.2 光的性質 ········································· 2
1.2 色彩的關系 ·························· 5
1.2.1 三原色 ············································· 5
1.2.2 色彩的混合原理······························· 6
1.3 色彩的分類 ·························· 7
1.4 色彩的三要素 ······················ 8
1.4.1 色相················································· 8
1.4.2 明度················································· 9
1.4.3 純度··············································· 10
1.4.4 色彩三要素的綜合運用 ·················· 12
Chapter 02 用色彩的對比與調和來表現創意
2.1 色彩的對比方式 ················ 16 Chapter 01 色彩的基礎知識
1.1 光與色 ·································· 2
1.1.1 光與色 ············································· 2
1.1.2 光的性質 ········································· 2
1.2 色彩的關系 ·························· 5
1.2.1 三原色 ············································· 5
1.2.2 色彩的混合原理······························· 6
1.3 色彩的分類 ·························· 7
1.4 色彩的三要素 ······················ 8
1.4.1 色相················································· 8
1.4.2 明度················································· 9
1.4.3 純度··············································· 10
1.4.4 色彩三要素的綜合運用 ·················· 12
Chapter 02 用色彩的對比與調和來表現創意
2.1 色彩的對比方式 ················ 16
2.1.1 同時對比 ······································· 16
2.1.2 連續對比 ······································· 16
2.2 色彩的對比與調和 ············ 17
2.2.1 色相的對比 ···································· 17
2.2.2 色相的調和 ···································· 19
2.2.3 明度的對比 ···································· 22
2.2.4 明度的調和 ···································· 23
2.2.5 純度的對比 ···································· 25
2.2.6 純度的調和 ···································· 26
2.3 無彩色的對比與調和 ········ 28
2.4 色彩的面積對比與調和 ···· 29
2.5 色彩的位置對比與調和 ···· 31
2 \ 配色速查手冊——創意色
Chapter 03 色彩的意象表現
3.1 紅色 ···································· 34
3.2 橙色 ···································· 36
3.3 黃色 ···································· 37
3.4 綠色 ···································· 38
3.5 藍色 ···································· 40
3.6 紫色 ···································· 42
3.7 黑白灰 ································ 43
Chapter 04 以性格為主的創意配色
活潑 ··························································· 48
老年 ··························································· 50
慈善 ··························································· 52
青春 ··························································· 54
天真 ··························································· 56
沉穩 ··························································· 58
文靜 ··························································· 60
冷漠 ··························································· 62
熱情 ··························································· 64
成熟 ··························································· 66
勇敢 ··························································· 68
溫柔 ··························································· 70
端莊 ··························································· 72
Chapter 05 以情感為主的創意配色
喜悅 ··························································· 76
緊張 ··························································· 78
哀悼 ··························································· 80
煩躁 ··························································· 82
壓抑 ··························································· 84
憤怒 ··························································· 86
豪邁 ··························································· 88
友愛 ··························································· 90
悲痛 ··························································· 92
和善 ··························································· 94
憂愁 ··························································· 96
興奮 ··························································· 98
思念 ························································· 100
激情 ························································· 102
目錄 / 3
Chapter 06 以風景為主的創意配色
海景 ························································· 106
荒涼 ························································· 108
夕陽 ························································· 110
森林 ························································· 112
雪色 ························································· 114
爛漫 ························································· 116
明朗 ························································· 118
秀麗 ························································· 120
茂盛 ························································· 122
怡人 ························································· 124
明凈 ························································· 126
幽深 ························································· 128
明媚 ························································· 130
清幽 ························································· 132
遼闊 ························································· 134
淡雅 ························································· 136
Chapter 07 以服裝為主的創意配色
華麗 ························································· 140
運動 ························································· 142
森女 ························································· 144
新潮 ························································· 146
淑女 ························································· 148
中性 ························································· 150
高貴 ························································· 152
海軍風······················································ 154
洛麗塔······················································ 156
簡約 ························································· 158
清新 ························································· 160
熟女風······················································ 162
休閑 ························································· 164
樸素 ························································· 166
Chapter 08 以食品為主的創意配色
新鮮 ························································· 170
冰爽 ························································· 172
酥脆 ························································· 174
美味 ························································· 176
苦澀 ························································· 178
麻辣 ························································· 180
滋滑 ························································· 182
綿軟 ························································· 184
酸爽 ························································· 186
香甜 ························································· 188
4 \ 配色速查手冊——創意色
Chapter 09 以家居為主的創意配色
舒爽 ························································· 192
鄉村 ························································· 194
浪漫 ························································· 196
復古 ························································· 198
素雅 ························································· 200
溫馨 ························································· 202
田園 ························································· 204
豪華 ························································· 206
Chapter 10 以建筑為主的創意配色
教育 ························································· 210
商業 ························································· 212
古樸 ························································· 214
娛樂 ························································· 216
辦公 ························································· 218
Chapter 11 以包裝為主的創意配色
清爽 ························································· 222
醒目 ························································· 224
質感 ························································· 226
厚重 ························································· 228
淳樸 ························································· 230
輕薄 ························································· 232
卡通 ························································· 234
實惠 ························································· 236
柔雅 ························································· 238
高檔 ························································· 240
天然 ························································· 242
優雅 ························································· 244
懷舊 ························································· 246
Chapter 12 以廣告為主的創意配色
對比 ························································· 250
抽象 ························································· 252
沉重 ························································· 254
環保 ························································· 256
鮮明 ························································· 258
幽默 ························································· 260
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