MANAGERIAL COMMUNICATION
商品資訊
ISBN13:9781606499726
出版社:Cengage Learning
作者:Reginald L. Bell; Jeanette S. Martin
出版日:2014/09/05
裝訂/頁數:平裝/180頁
規格:22.9cm*15.2cm*1.3cm (高/寬/厚)
定價
:NT$ 2698 元優惠價
:
90 折 2428 元
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商品簡介
商品簡介
The proposed Managerial Communications book will feature 12 chapters detailing the essentials of managerial communications for top, middle, and frontline managers; across the four functional areas of planning, organizing, leading, and controlling. Chapters are written with supporting information derived from published research from scholarly journals and popular press books. Our book will be appropriate to graduate level managerial communication or executive communication courses and to business practitioners looking to advance in their managerial careers. Professors, students, and practicing managers will gain valuable ideas from each chapter. Graduate students from most schools of business requiring managerial communications as a core course will find the 12 chapters' contents stem from real-world problems affecting managers at all levels. The end-of-chapter discussion questions and cases, found in the instructor's manual which accompanies the text, are written to be discussed but can also be used for self-reflection. The issues will prompt intellectual fervor among students; this approach should help any existing manager or soon-to-be manager taking the course improve their communications skills in practice. This book will be especially useful for the mid-career working adults enrolled in MBA programs or managers who want to study on their own, since they will find many of the examples in the book relatable to their experiences. The materials will also serve as guideposts for professors doing research and teaching in the area. The communication situations covered are from many different business functional areas. No book of this kind on managerial communication exists at this point. Professors will find the contents of the book intriguing and refreshing. Currently, there is a gap between academic research and business practice linking managerial problems to communications solutions. This book will shed light on the aspects of the particular techniques of management communication used by people in management actually making decisions at each level of the organization and across the functional areas. also.
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