Marketing Excellence 3 ─ Award-Winning Companies Reveal the Secrets of Their Success
商品資訊
系列名：Marketing Excellence
ISBN13：9780749473785
出版社：Kogan Page Ltd
作者：Hugh Burkitt (EDT)
出版日：2014/12/28
裝訂／頁數：精裝／320頁
規格：22.9cm*12.7cm*5.1cm (高/寬/厚)
商品簡介
Each year, The Marketing Society, an international senior marketing network based in the UK, holds its Marketing Excellence Awards. This book presents 34 case studies of recent winning campaigns in twelve categories (2011-2014) from companies including McDonalds, Mercedes, and Unilever. Although each case encompasses examples of different marketing techniques, all share great strategic thinking, creativity, and execution. The chapters are introduced by a leading marketing director who has previously judged the awards and offers thought provoking answers to questions such as "What are the key principles that lie behind effective communication?", "What makes a new brand stand out and succeed?", and "How do companies keep customers loyal?"
作者簡介
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