Television, Childhood, and the Home ― A History of the Making of the Child Television Audience in Britain

The study was part of Oswell's (sociology, U. of London) 1995 doctoral dissertation, and parts of it have been published as separate articles. He examines the introduction of television programming for children under five in 1950 and its subsequent development, focusing on how the child television audience was constituted as a distinct, separate, and substantive entity. Distributed in the US by Oxford University Press. Annotation (c) Book News, Inc., Portland, OR (booknews.com)

David Oswell is Lecturer in Sociology, Goldsmiths College, University of London