商品簡介
Society is an organized group of persons associated together with shared objectives, norms, and values. Social research is a systematized investigation to gain new knowledge about social phenomena and problems. Such research analyzes societies in order to reach an understanding of human behavior, which forms the basis for all decisions and policies. In spite of the complexities of human behavior and human relations, it is possible to find general patterns of social behavior and thus to make reasonable predictions. This book ties together the two domains of knowledge, namely qualitative and quantitative research techniques. It is designed to invoke methodological thinking among scholars and researchers in social sciences. [Subject: Social Science, Research Methodology]
