商品簡介
Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.
‧ Author has spearheaded the publicity for more than 15 New York Times best-selling books
‧ "This book is a lifeline for publishing professionals and writers alike."--Kent Carrol, Carrol & Graf
‧ This replaces 1-58115-046-6
作者簡介
Jodee Blanco is a faculty member at New York University's Center for Publishing and the coauthor of The Evolving Woman and Please Stop Laughing at Me. Blanco splits her time between New York City and Chicago.
