The Business of Winemaking

The Business of Winemaking places all facets of the wine business in perspective for investors, owners, and anyone else who is interested in how the wine business operates. Abundantly illustrated and written in a readily understandable style, the book addresses the technical rudiments of viticulture and enology and all of its related business actions: market analysis, vineyard and winery design, construction and equipment costs, regulatory and legislative issues, accounting and recordkeeping, financial analysis, tax considerations, typical salaries by geographical area, the minimum economic size of vineyards, the business plan, financing, product pricing, advertising, and sustainable farming and immigrant labor. This book features comprehensive case studies from 20 winery sites from coast to coast, making it an ideal resource for anyone wanting to better understand the inner workings of a successfully run winery.

Before his death in 2014, Jeffrey L. Lamy had been a wine consultant for nearly 40 years and helped launch Oregon's renowned Montinore Vineyards into national prominence. He was a popular guest speaker, frequently interviewed by major consumer magazines, including Wine Spectator, and radio and television shows.