Satellite Marketing ─ Using Social Media to Create Engagement

Satellite marketing is a marketing strategy that uses multiple social media sites as a series of marketing sub-stations, or satellites. This book dispels the mystery surrounding social media, providing readers with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Readers will learn how to: identify and target relevant markets, develop a well-planned social media strategy, create effective satellites, deploy and maintain those satellites, and assess and measure the success of their satellite marketing campaigns.

Kevin Popovic is the founder of IdeahausR, an award-winning creative communications agency that helps its clients figure out what to say and how to say it to build brands and increase sales. With more than 30 years of professional experience, he helps make strategic decisions about all types of business communications, facilitates the creative process, and demonstrates how to best manage resources to generate a return on each investment.

As an academic, Popovic earned a BA in communications/psychology, an MS in multimedia technology and focused doctoral studies within instructional technologies. He has developed curriculum for creative, communications and business courses and has taught undergraduate, graduate, and continuing education, as well as developed and delivered corporate training for Fortune 500 companies.

Popovic’s most recent academic research article, "Attitudes on the Use of Social Media in Healthcare Communications," published in theJournal of Communications in Healthcare (2013, Vol. 6, No. 1) assessed current attitudes of healthcare, pharmaceutical, and life sciences executives on the topic. His preceding article, "Tweeting Practical Examples of Social Media in Healthcare" (2010, Vol. 3, No. 2) was one of the first to explore the use of social media in health-care communications. Popovic is also the author of20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons.

In 2010, Popovic was ranked #43 in Fast Company’s The Influence Project measuring the "most influential people online." In 2014, Online Marketing Institute named him one of the "Top 40+ Digital Strategists in Marketing."