商品簡介
Scholars of tourism present recent research in the field to students and practitioners. Among their topics are an analysis of the characteristics and dynamic development of an emergent sustainable hotel business model in Italy: Albergo Diffuso (diffused hotel), the influence of national culture and organizational culture on the success of an expatriate overseas assignment, challenges and opportunities for developing tourism in least developed countries, a future research agenda for how pre-alliance motives and strategies affect post-alliance performance in the airline industry, and whether national culture matters in the impact of integrated marketing communications on hotel brand equity. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)
