Google Analytics Breakthrough: From Zero To Business Impact

Google Analytics Breakthrough will provide a complete, end-to-end learning experience for all aspects of Google Analytics, including implementation, configuration, and reporting, and will cover core competencies, hidden features, common gaps and pitfalls, and next-generation tracking and analysis strategies with Google Analytics and supporting tools. The breadth and detail of topics, the expert tips and perspectives, and the visual and action-oriented format will combine to make this book a unique and valuable resource for effective Google Analytics instrumentation and reporting.

FERAS ALHLOU is co-founder and Principal Consultant at E-Nor (founded in 2003). He's built an industry-thought-leader organization providing marketing intelligence solutions to some of the world's most recognized brands.

SHIRAZ ASIF is co-founder and Vice President of Analytics at E-Nor. He has extensive background in solutions architecture for Web and mobile analytics, report automation, and data analysis.

ERIC FETTMAN is a founder of E-Nor Analytics University and an analytics trainer at E-Nor. He seeks to empower his students in digital analytics and optimization as well as all professional endeavors.