Web Content Management ― Systems, Features, and Best Practices

This book provides a clear, unbiased overview of the entire web content management ecosystem, from platforms to implementations, without needing deeply technical knowledge. The information in Web Content Management will give you a foundation of understanding necessary to make better decisions about platforms, features, architectures, and implementation methods to ensure your project solves the right problems and positions your organizations for future success.

Are you trying to understand web content management without having to understand programming? Are you a project manager who wants to know how to manage an effective web content management implementation? Are you trying to select a CMS but are confused about the promises, terminology, and buzzwords? This book will help.

• Learn about what particular features of a website make CMS implementations expensive and how to measure risk
• Evaluate key questions relevant to platform and architecture
• Understand when to use pre-built CMS vs. building one in-house, as well as SaaS platforms vs. installed platforms

Deane has been working in web content management since the mid-90s – before the discipline even had a name. Since then, Deane is the veteran of hundreds of implementations ranging from small marketing sites to massive publishing operations. Deane has worked on almost all programming architectures and dozens of different CMS platforms. Deane has been writing about content management for over a decade, and speaks frequently on the content management conference circuit.