Business as usual is over. To succeed in this crowded and sometimes cynical market, you need to follow the new rules.
Today’s winners have shifted their focus from profits to purpose. Their businesses are defined by a mission that provides the clarity necessary to lead markets - and define them.
But mission alone isn’t enough. To thrive, you must turn your mission into a market reality that changes people’s lives. You must become a business campaigner.
Drawing on the experiences of tech innovators including Google and Airbnb, retail giant Whole Foods, and fast-growing British businesses Ella’s Kitchen, Unruly and Decoded, Mission reveals the power of purpose, culture and campaigning in the businesses that are changing people’s lives. It provides a roadmap for finding your defining purpose, honing it into a story that transforms your customers into advocates and becoming an unstoppable force with the power to change the world.
Michael Hayman and Nick Giles are the co-founders of Seven Hills, the highly acclaimed campaigns firm founded to generate momentum for Britain’s fast growing companies and most exciting entrepreneurs. Seven Hills was named the Best Corporate Consultancy in the world by the Holmes Report and is also a Santander Breakthrough 50 winner.
Michael is a co-founder of StartUp Britain, the national initiative for early- stage enterprise launched by the Prime Minister. He is Chairman of Entrepreneurs at the private bank Coutts and an Honorary Fellow at the University of Cambridge Judge Business School. He was awarded an MBE for services to enterprise promotion in 2014.
Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government’s venture programme. He is also an advisory board member of Tech London Advocates, and is an advisor to the global youth movement One Young World.
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