Public Relations in China ― Building and Defending Your Brand in the Prc

China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world's largest market.

David Wolf provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the normal agency pitch hype and excessive jargon and offers something rare: a practical handbook for building and defending a brand in China.

Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems.

David Wolf is Managing Director of Allison+Partners' Global China Practice. Recognized as a leader in China's public relations industry, David specializes in helping clients manage complex communications challenges, including government relations, crisis, new market entry, and corporate reorganization. His current clients include Underwriters' Labs (UL), Micron Technologies, Airbnb, the Public Interest Registry, and the Canola Council of Canada. In addition, David is called upon by regional and global media as an analyst and commentator on business in China, and contributes to publications including Foreign Policy, The Holmes Report, EuroBiz, Media, AdAge magazine, and WARC. David is an Editorial Advisor for the China Economic Quarterly, and has been a blogger for eleven years at Silicon Hutong (http:/siliconhutong.com) and The Peking Review (http://www.pekingreview.com). Prior to joining Allison+Partners, David spent seven years as President and Chief Executive Officer of Wolf Group Asia (WGA), a Beijing-based strategic corporate communications advisory firm. Serving clients including Discovery Networks, Motorola Mobility, Google, Foxconn, Blizzard, AOL, About.com and Irdeto, WGA won both client and industry accolades. Before starting WGA in 2005, David led the Asia-Pacific Technology Practice for Burson-Marsteller, leading a team of nearly 50 professionals in offices across Asia and Australia. Prior to joining Burson-Marsteller, David was Managing Director and Chief Operating Officer of Claydon Gescher Associates (CGA), a boutique strategy and public affairs consultancy based in Beijing with a focus on media, entertainment, and telecommunications. David has lived in China since 1995, and now divides his time between Beijing and Los Angeles. He holds a Masters degree in International Management from the Thunderbird School of Global Management, and a Bachelor's degree in International Relations from the University of California, Davis.