Film Marketing into the Twenty-first Century

This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era.

Joel Augros is Associate Professor of Film at the Universite Paris 8 - Vincennes, France.

Nolwenn Mingant is Associate Professor of American Studies at the Universite de Nantes, France. She is the author of Hollywood a la conquete du monde: Marche, strategies, influences (2010). She is a co-founding member of research group CinEcoSA and co-organizer of research seminar MENA Cinema.

Cecilia Tirtaine is Senior Lecturer in the Center for Research on the English-Speaking World at the Universite Sorbonne Nouvelle - Paris, France. She is a co-founding member of research group CinEcoSA, and a co-founder and the associate editor of peer-reviewed international online journal InMedia, The French Journal of Media and Media Representations in the English-Speaking World.