Connect

This book is about the need for business to connect with society. It aims to articulate and understand the recurring rift between big business and the wider culture, and to propose a way in which corporations can thrive by connecting with the world around them. In an era of relentless transparency, the world is demanding more than ever of the private sector. The consequences of repeating the mistakes of the past are greater today than they have ever been. There is an enormous prize for companies who choose to meet these new expectations with respect, authenticity and openness, embedding society's needs into the very heart of their business model. This book is not about philanthropy or 'Corporate Social Responsibility', but about how well companies connect with society increasingly determines their competitive advantage. In his new book John Browne, former CEO of BP, has teamed up with two experts from McKinsey to write a far-reaching and accessible book about how businesses must radically reconnect with communities, with people and with the environment to make the world a better place. Featuring interviews with many highly influential people including Tim Berners Lee, Jack Ma and Sheryl Sandberg, among others; numerous case studies; great business stories, and original McKinsey research - this book shows the way. It promises to shake up the business world.