PR Today ─ The Authoritative Guide to Public Relations

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for you.

PR Today is a comprehensive guide to public relations, spanning all aspects of PR work, from fashion to government and from celebrity PR to corporate communications and digital PR. It combines essential, up-to-date and hands-on practical guidance on PR, including individual and group exercises, with thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world – not least its controversial but vital relationship with the media.

With many international examples and specially commissioned contributions from leading experts from around the world, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR in many countries.

Trevor Morris is Professor of Public Relations, University of Richmond, the American International University in London and Co-Director of the University's Centre for the Study of Persuasive Industries (CSPI). Formerly Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group, Trevor maintains an active and high profile within the industry and PR organisations. PR Week recently described him as one of the most influential people in public relations.

Simon Goldsworthy is Professor of Public Relations and Advertising and Convenor of the MA in Advertising and Public Relations, University of Richmond, the American International University in London (Kensington Campus) and Co-Director of the University's Centre for the Study of Persuasive Industries (CSPI). He established London's first Master of Arts course in public relations and has since added the teaching of public relations to the University's well-known undergraduate media studies programme. He has also worked as a PR consultant in the private sector.