New edition of a classic textbook in change management: a lucid and engaging guide for readers through the technological, organizational and people-oriented strategies that managers use to implement change.
It provides readers with highly practical strategies and step-by-step guidance for applying different models of change in different situations and offers a range of fascinating international examples, interactive activities and contemporary case studies to help the reader relate the given critical frameworks to real-life examples and actual business performance.
New to the Fourth Edition:
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