Fashion Studies ─ Research Methods, Sites and Practices

In recent years the study of fashion has expanded into a thriving field of inquiry, with researchers often drawing on diverse methods and practices from across subject disciplines to produce dynamic studies of dress and style. This volume presents the first examination of material culture and ethnographic research methods for the study of fashion.

Centering around the practical research experiences of international scholars,Fashion Studies explains how research methodologies have been applied individually, or mixed and matched, resulting in unique and rich perspectives. Case studies provide fascinating insights into the integration of quantitative and qualitative methods, object and image based research, and the need for fluid bridging of theory and practice. Covering diverse topics such as Martin Margiela's unorthodox archival methods, ethnographic research in street style blogging, and a material culture analysis of wearing jeans, Fashion Studies presents complex approaches in a lively and informative manner that will appeal to students of fashion, anthropology, sociology, cultural studies and related fields.

Heike Jenss is Assistant Professor for Fashion Studies, School of Art and Design History, Parsons The New School for Design, New York, USA.

Christopher Breward is Principal of Edinburgh College of Art, UK and Vice Principal for the Creative and Performing Arts at the University of Edinburgh, UK.