商品簡介
Emerald Publishing presents readers with another text in its series of Emerald Gems titles, this one focused on the contemporary use of marketing by word of mouth in various contexts throughout the world. The nine articles from a variety of academic and expert perspectives are focused on how large companies react to negative Facebook comments, measuring the power of individual messages, the role of brand love in consumer-brand relationships, and a wide variety of other related subjects. Distributed in North America by Turpin Distribution. Annotation c2016 Ringgold, Inc., Portland, OR (protoview.com)
