COLOR: BUILDING GREAT DESIGNS WITH COLOR

The Graphic Idea Resource series is a collection of graphic design works selected by designers for designers. Each book in the series is dedicated to a specific area of graphic design, creating an affordable library of design inspiration.

Graphic Idea Resource: Color demonstrates strong graphic design that relies on color to get the message across. Whether a designer uses color to turn up the volume or quietly create an effect. good use of color in design is essential. Original uses of color printed on color, color that attracts attention or improves readability, and dramatic color effects on a single paper stock---all are collected here, plus many more examples of innovative color use.

Joyce Rutter Kaye is managing editor of U&lc, the quarterly international journal of typography and graphic design published by International Typeface Corporation (ITC). Before joining ITC in May 1991, Kaye was a writer and editor for Advertising Ages monthly magazine, Creativity.

Kaye is author of Print Casebooks 10: The Best in Advertising (RC Publications), and contributes regularly to Print and other graphic design publications. Kaye received a Bachelor of Science degree in Magazine Journalism in 1985 from the S.I. Newhouse School of Public Communications of Syracuse University.