Managing Sport Mega-Events

Managing Sport Mega-Events explores global developments in the management of mega-sport events. Mega-sport events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these mega-sport events. This book fills the gap.

The book contains three sections: the first section focuses on strategic matters exploring the rise of mega-sport events and stakeholder management and governance issues; the second section concentrates on legacy, specifically how the organisers of mega-sport events can best ensure the management of sustainable events; the third section delves into operational matters and related issues whereby the management of sport is explored and areas of concerns such as risk management, venue management, transport management, media management, broadcast management, marketing and sponsorship management are also covered.

The book draws on leading international sport management scholars, each whom have expertise in the organisation of mega-sport events. It makes valuable contribution to the existing literature.

Dr Stephen Frawley lectures in Sport Management at the UTS Business School and is the Director of the Australian Centre for Olympic Studies at University of Technology, Sydney, Australia. He has published widely on the Sydney 2000 Olympic Games and the role of SOCOG in the event planning and delivery processes. Stephen completed is PhD at Griffith University examining the organizational and stakeholder dynamics that shaped the management and delivery of the Sydney Olympics. In addition to the study of Olympic organizing committees and their performance, Stephen has investigated the sport participation legacy to emerge from mega-sport events staged in Australia over the past two decades.