Nimble, Focused, Feisty ─ Organizational Cultures That Win in the New Era and How to Create Them

Culture just got practical.

Leaders have been talking about the importance” of corporate culture for decades, but the success of iconic companies like GE, Apple, and Google is showing how culture can be leveraged for driving growth, change, and innovation. In this new age of globalization, rapid technology shifts, and constant disruption, the 21st century marketplace is more volatile and uncertain than ever. Businesses need a new kind of emphasis around culture to thrive.

Sara Roberts, CEO of Roberts Golden, sees how flourishing companiesfrom established market leaders to the surprising upstartsshare three distinct attributes:

Nimble: They are able to pivot and evolve swiftly because they know how to drive change and innovation effectively
Focused: They are obsessive about customer needs and zealous about shaping markets to deliver better value
Feisty: They reward smart risk-taking and foster courageous leadership to stay dynamic and play bold

For successful companies in this new era, culture is about going on offense, not playing defense. It’s purposely designed, leveraged, and honed to deliver value and drive growth.

In Nimble, Focused, Feisty, Roberts provides not only a look into what these organizations are doing differently but also a blueprint and framework so your company can create the cultural strategy you need to thrive in the new era.

Sara Roberts is President and CEO of Roberts Golden Consultancy, Inc. and a recognized thought leader and executive consultant on organizational culture and transformation. She and her team have lead large-scale transformations for nearly a quarter of the Fortune 100including GE, McKesson, Bank of America, and more as well as numerous other top brands and NGOs over the last decade. Sara is the co-author of the bookLight Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers (Kaplan), is a frequent keynote speaker and workshop presenter at top events including the Association for Corporate Growth, Gartner, The Conference Board and Enterprise 2.0 on the topics of innovation, the new era company, and collaboration and has been quoted in numerous publications includingBloomberg Businessweek, Fast Company, and Forbes. She received her M.S. in Instructional Technology from the University of Nebraska.