商品簡介
Offers an incisive, paradigm-shifting answer to a question business-people across the country are asking: How can companies monetize free content?
作者簡介
Bharat Anand is the Henry R. Byers Professor of Business Administration at Harvard Business School. He graduated magna cum laude with a B.A. in economics from Harvard University, and received his Ph.D. in economics from Princeton University.
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Professor Anand is an expert in digital and corporate strategy. He has studied how new technologies affect what we watch, read, and hear, and how companies navigate digital change. He has written more than fifty articles and case studies, received awards for his research and case-writing, and chaired various executive education programs. He is a two-time winner of the “best teacher award” at Harvard Business School.
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Anand has advised leading organizations and entrepreneurs around the world. Recently, he helped create Harvard Business School’s digital learning initiative, HBX, which he now oversees as faculty chair.
