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【簡體曬書節】 單本79折,5本7折,優惠只到5/31,點擊此處看更多!
Value Creation in International Business ─ An MNC Perspective
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Value Creation in International Business ─ An MNC Perspective

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906885
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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This edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 1 takes the perspective of multinational firms and examines various modes of foreign market servicing varying from exporting to joint venture, mergers and acquisition and strategic alliances. Providing theoretical and practical insights, the authors open an intellectual debate into what value is, and how it is created through the internationalization activities of firms. Value Creation in International Businessis a pioneering two volume work intended to provoke theoretical and empirical development in International Business research. Moreover, it is intended as a bridge between concepts derived from general business firm-level research agendas such as value creation and business model, and internationalization approaches and activities of firms.

作者簡介

Svetla Marinova is Associate Professor of International Business at Aalborg University, Denmark. Her research interests include company internationalization and the role of institutions, strategy of multinational firms from emerging economies and the management of firms undergoing intensive internationalization processes. She has published more than seventy papers in scholarly journals and edited seven academic books.

Jorma Larimo is Professor of International Marketing at the Faculty of Business Studies, University of Vaasa, Finland, and part-time professor at the Faculty of Economics and Business Administration, University of Tartu, Estonia. His main research areas are internationalization of SMEs, acquisition and international joint venture strategies and performance, and entry and marketing strategies in CEE countries. He is an active member of several academic associations, and his research has been published in several edited books and international journals.

Niina Nummela is Professor of International Business at the Turku School of Economics, University of Turku, Finland. Her areas of expertise include international entrepreneurship, cross-border acquisitions, and research methods. She has published widely in academic journals and edited an academic book.

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優惠價:90 6885
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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