商品簡介
The highly readable analysis of election campaigns identifies ten roles campaign managers must play in order to execute the candidate’s campaign strategy, examines the complex ways campaigns can affect election results, and considers how campaigns shape the struggle to win power in America democracy. A dynamic flowchart models what campaigns do on a daily basis, which core questions drive the campaign, and how tracking loops measure expected election results. Appendices provide example campaign manager survey questions, manager profiles written by students, and an interview with Doug Bailey. Annotation c2016 Ringgold, Inc., Portland, OR (protoview.com)
