How to Protect (or Destroy) Your Reputation Online ─ The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business

ISBN13：9781632650641
出版社：Career Pr Inc
作者：John David
出版日：2016/10/24
裝訂／頁數：平裝／224頁
規格：23.5cm*15.2cm*1.3cm (高/寬/厚)
關鍵字： How to Protect (or Destroy) Your Reputation Online ─ The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business、 How、 to、 Protect、 or、 Destroy、 Your、 Reputation、 Online、 The、 Essential、 Guide、 Avoid、 Digital、 Damage、 Lock、 Down、 Brand、 and、 Defend、 Business、 Career Pr Inc、 John David、外文書、商業財經、 General management、

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商品簡介

With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly yoked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputations.

How to Protect (or Destroy) Your Reputation Online provides a wealth of practical information on how to protect your online reputation and even remove negative content from search results. It will teach you how to:

Take control of your online voice and build a reputational firewall.

React and respond to an online attack.

Understand and manage online reviews.

Use marketing strategies that will both improve your online reputation and bolster your bottom line.

How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie's List. John also shows you how to deal with revenge porn, hate blogs, Google's “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.

作者簡介

For more than 25 years, John P. David has counseled businesses and executives on strategic communications and marketing issues. He has developed a specialty in helping clients facing online attacks because, sadly, anyone can publish negative information online, seemingly without consequence. His strategic communications firm, David PR Group, counsels clients in the areas of marketing, reputation management, and public relations. He frequently writes about communications and strategy on the Huffington Post. You can follow him on Twitter @JohnPDavid

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