Multi-channel Marketing, Branding and Retail Design ― New Challenges and Opportunities

Editors McIntyre, Melewar, and Dennis present readers with a collection of academic essays and research articles examining the relationship between modern design and issues in the branding and marketing arenas of the retail business model. The editors have organized the nine selections that make up the main body of the text in two parts devoted to the design process, branding, marketing, and customer experience in a multi-channel world and the structural experience of retail design and brand marketing in the physical and digital worlds. Charles McIntyre is a faculty member of Bournemouth University in the UK. T. C. Melewar and Charles Dennis are faculty members of Middlesex University London in the UK. Distributed in North America by Turpin Distribution. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)

Charles McIntyre, Bournemouth University, Poole, UKT. C. Melewar, Middlesex University London, London, UKCharles Dennis, Middlesex University London, London, UK