商品簡介
The new vocabulary relating to engineering entrepreneurship, as well as the useful analytical tools presented in this book will enable engineers to become more effective when devising new ideas, and commercializing them. A look at the world around us finds plenty of examples of engineers who have innovated and developed ideas and ultimately brought the to the marketplace through companies they have started. Innovation is driven by market demand for new technology, and spurred along by large government programs, increasingly sophisticated consumers, and engineering and technology visionaries. If anything, the entrepreneurship process has become more competitive and riskier, and yet more critical to the economic health of this country. The Entrepreneurial Engineer will take the engineering student through the steps of entrepreneurship, from the idea to the actual start-up. Along the way, the engineer is introduced not only to the process, but the language of entrepreneurship, the expectations of the investor, and the dynamics of the market. The Entrepreneurial Engineer explores the process an engineer must follow from the inception of the 'big idea', testing and researching the potential market, seeking capital, product development, and writing a business plan.
