EFFECTIVE STAKEHOLDER ENGAGEMENT ON PROJECTS

If stakeholders matter on projects, then they must make a difference to the way we plan, structure, and execute projects. This book provides a stakeholder-centric analysis of projects, and explains which engagement models are relevant to different types of projects—from simple office moves to IT enterprise changes, to transformational change of a business, and to complex social development.

With case studies from around the world, the book illustrates what goes wrong when stakeholders are not engaged successfully, what amazing things happen when they are, and what lessons can be learned from both experiences. Cases drawn from a variety of contexts are used to demonstrate the application of stakeholder tools, leaving the reader with a very practical understanding of which techniques may be beneficially applied to their own projects.

Key models introduced include the following:

• The stakeholder-neutral to stakeholder-led project continuum

• Role-based and agenda-based stakeholders

• Purposeful communication—the 6-why model for communication

• Power and influence in projects

• The six principles of stakeholder engagement.

This book is intended for project managers and those project staff involved in the engagement of stakeholders to deliver successful project outcomes.