Business Analytics Using R - A Practical Approach

Learn the fundamental aspects of the business statistics, data mining, and machine learning techniques required to understand the huge amount of data generated by your organization. This book explains practical business analytics through examples, covers the steps involved in using it correctly, and shows you the context in which a particular technique does not make sense. Further, Practical Business Analytics using R helps you understand specific issues faced by organizations and how the solutions to these issues can be facilitated by business analytics.

This book will discuss and explore the following through examples and case studies:

• An introduction to R: data management and R functions
  
• The architecture, framework, and life cycle of a business analytics project
  
• Descriptive analytics using R: descriptive statistics and data cleaning
  
• Data mining: classification, association rules, and clustering 
  Predictive analytics: simple regression, multiple regression, and logistic regression 
  

This book includes case studies on important business analytic techniques, such as classification, association, clustering, and regression. The R language is the statistical tool used to demonstrate the concepts throughout the book.

What You Will Learn

• Write R programs to handle data

• Build analytical models and draw useful inferences from them

• Discover the basic concepts of data mining and machine learning 

• Carry out predictive modeling

• Define a business issue as an analytical problem

Who This Book Is For

Beginners who want to understand and learn the fundamentals of analytics using R. Students, managers, executives, strategy and planning professionals, software professionals, and BI/DW professionals.

Dr. Umesh Hodeghatta Rao?is on the faculty at Xavier Institute of Management, Bhubaneswar, in the area of Information Systems. He has more than 20 years of work experience and has held technical and senior management positions at Wipro Technologies, McAfee, Cisco Systems, and AT&T Bell Laboratories, USA. He has published journal articles in international journals and conferences. He has authored a book “The InfoSec Handbook: An Introduction to Information Security” published by Apress Open. He graduated with a master’s degree from Oklahoma State University, USA (MSEE) and is a PhD at the Indian Institute of Technology, Kharagpur. He is a senior member of the IEEE.), and Certified Risk and Information Systems Control (CRISC) professional from ISACA, US; PGDFM; Certified Ethical Hacker from EC Council; Certified Lead Auditor for many of the standards; Certified Coach among others. ?He has worked extensively in banking, software development, product design and development, project management, program management, information technology audits, information application audits, quality assurance, coaching, product reliability, human resource management, and consultancy. He was Vice President and Corporate Executive Council member at Polaris Software Lab, Chennai prior to his current assignment. ?He also held various roles like Head of Quality, Head of SEPG and Head of Strategic Practice Unit – Risks & Treasury at Polaris Software Lab. ?He started his journey with computers in 1981 with ICL mainframes and continued further with minis and PCs. He was one of the founding members of the information systems auditing in the banking industry in India. ?He has effectively guided many organizations through successful ISO 9001/ISO 27001/CMMI and other certifications and process/product improvements. ?He has coauthored the book “The InfoSec Handbook: An Introduction to Information Security” published by Apress Open.