Marketing and American Consumer Culture ─ A Cultural Studies Analysis

In this book, Arthur Asa Berger offers an introduction and critical overview of American consumer culture and Marketing and Advertising theories from a variety of critical, cultural studies perspectives. Condensing various courses and schools of thought into one concise, yet comprehensive work, Berger creates an indispensable resource for understanding critical discourse and semiotic approaches to Marketing and Advertising.

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.