The Boomerang Principle ─ Inspire Lifetime Loyalty from Your Employees

It is rare for an employee to stay with one organization for very long. In fact, ?job hopping” is the new norm, especially for Millennials. In The Boomerang Principle, companies learn how to leverage this fact rather than fear it. By engendering a lifetime of loyalty from former employees, leaders can see them ?return” in the form of customers, partners, clients, advocates, contractors, and even returning employees.

Author Lee Caraher has built several companies and managed many Millennials along the way. In her first book, Millennials & Management, she shared her wisdom on how to get an intergenerational workforce to contribute to the larger goals of the organization. In this follow-up book, she shifts the emphasis to creating valuable, long-lasting relationships with your employees to ensure they remain your biggest fans, even if they leave the company.

The Boomerang Principle is a pragmatic answer to the outdated corporate mindset around employee turnover. Instead, it shifts the focus to creating lifetime loyalty from your alumni who will bring back business again and again.

Lee Caraher is an entrepreneur and CEO known for her practical solutions to big problems. As a leader, Lee has pushed the edge on creating high producing, favorable, intergenerational teams that leverage individual and generational strengths for positive, bottom-line results. An acclaimed communication strategist, Lee leads her national communications firm working with great people who are doing beneficial things in their categories.

Lee started her career in communications in Boston and then moved to California to work with well-known PR firm, The Bohle Group, and then Manning, Selvage & Lee. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies.

Lee is active in the community and currently serves on the Board of KQED Public Media, Board of Trustees of Grace Cathedral (Episcopal), and on the Board of Trustees of Menlo College, Atherton. She has a reputation for building cohesive, high-producing teams who manage to do a phenomenal job while having fun at the same time. She is a straight talker who doesn't hold any punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.

A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and a blind cat.