滿額折
Friction ─ Passion Brands in the Age of Disruption
商品資訊
相關商品
商品簡介
作者簡介
商品簡介
Advertising is one of the world's most beloved and glamorized industries. Hundreds of books, movies, and even reality TV shows are devoted to it. It consumes billions of dollars a year. But it has a dirty little secret: it is so wildly ineffective that it borders on a global scam. Research proves that almost 90% of traditional TV ads are ignored. Cutting edge platforms like social media fare even worse. In fact, you have a better chance of surviving a plane crash than clicking on a banner ad.
The authors of Friction give you insider access to this scam. Having worked on some of the industry's most innovative assignments, they've seen what truly builds breakout brands. Brands that outperform the competition ten to one. Intuitively, all brands know a new approach is needed. They know that technology has permanently altered their relationship with consumers. Every day, stalwart brands find themselves losing market share to upstarts that have captured our collective consciousness. Trillions of dollars are spent while brands adopt the newest technology. But they fail miserably because the strategic underpinnings need to change. Great brands can no longer be built by interrupting the audience with paid advertising. It annoys instead of enriches. It repels instead
of attracts.
Friction argues that brands don't need a new shiny, technological object. They need a fundamental change in strategy. The book offers a new paradigm for success in a world that's increasingly rejecting advertising. It's the roadmap. It's the why and the how of the new landscape. It provides a system for embracing transparency, engaging audiences, building armies of evangelists, and unleashing unprecedented growth.
The authors of Friction give you insider access to this scam. Having worked on some of the industry's most innovative assignments, they've seen what truly builds breakout brands. Brands that outperform the competition ten to one. Intuitively, all brands know a new approach is needed. They know that technology has permanently altered their relationship with consumers. Every day, stalwart brands find themselves losing market share to upstarts that have captured our collective consciousness. Trillions of dollars are spent while brands adopt the newest technology. But they fail miserably because the strategic underpinnings need to change. Great brands can no longer be built by interrupting the audience with paid advertising. It annoys instead of enriches. It repels instead
of attracts.
Friction argues that brands don't need a new shiny, technological object. They need a fundamental change in strategy. The book offers a new paradigm for success in a world that's increasingly rejecting advertising. It's the roadmap. It's the why and the how of the new landscape. It provides a system for embracing transparency, engaging audiences, building armies of evangelists, and unleashing unprecedented growth.
作者簡介
Jeff Rosenblum and Jordan Berg are agency founders, documentary filmmakers, and industry disruptors.
As the Founding Partners of a revolutionary marketing agency called Questus, they have worked with some of the world’s most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll’s, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal, and Verizon.
They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry’s most prestigious awards.
As the Founding Partners of a revolutionary marketing agency called Questus, they have worked with some of the world’s most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll’s, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal, and Verizon.
They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry’s most prestigious awards.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。