Caring in Crisis? Humanitarianism, the Public and Ngos ─ Humanitarianism, the Public and Ngos

Drawing on an original UK-wide study of public responses to humanitarian issues and how NGOs communicate them, this timely book provides the first evidence-based psychosocial account of how and why people respond or not to messages about distant suffering. The authors discuss how people understand humanitarian issues, how they respond to humanitarian communication, and what enables or prevents them from responding proactively. Based on interviews with communication and campaigns managers in international NGOs, the book highlights what NGOs seek to achieve in their communications and explores how their approach and hopes match or not what the public want, think and feel about distant suffering.