Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations.
Bottlenecks: Aligning Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.
Innovators in design and students of psychology will learn:
Who This Book Is For
Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content). Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. What Readers Will LearnDavid C. Evans is Senior Manager of Consumer Research at Microsoft, influencing the design and positioning of Cortana, Windows 10, Office 365, Skype, Outlook, Yammer and the Office Graph. He managed GfK’s global retail research for Microsoft, established a psychographic segmentation at Allrecipes.com, and ran the boutique usability firm Psychster Inc. Evans has also consulted for Amazon, Allrecipes.com, Classmates.com, and the States of Washington and Oregon. His whitepapers co-written with enterprise clients have appeared on Mashable, Slashdot and TechCrunch, and his research work appears in peer-reviewed psychology journals. He is a frequent guest on American Public Media’s Marketplace. Dr Evans is Vice President of the Puget Sound Research Forum and teaches courses in usability testing, experimental design, and the psychology of digital media at the University of Washington. He holds and his BA in Psychology from Grinnell College and his PhD in Social Psychology from the University of Iowa.
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