Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing supply chains and pricing, and leveraging the true drivers of financial performance.
The secret weapon? Analytics--sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy leaders and powerful information technology.
In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry. They show how organizations as diverse as Procter & Gamble, Capital One, CEMEX, and the Boston Red Sox are using these tools to outperform rivals, by applying analytics to finance, manufacturing, R&D, HR, and with customers and suppliers.
Presenting a practical framework of the five stages of analytical competition, this book provides managers with the roadmap for becoming an analytical competitor.
Thomas H. Davenport is the president's distinguished professor in management and information technology at Babson College, and cofounder of the International Institute for Analytics. He also contributes to the MIT Initiative on the Digital Economy as a fellow, and as a senior advisor to Deloitte Analytics. He is the author of over a dozen management books and numerous articles.
Jeanne G. Harris is formerly an Executive Research Fellow and Senior Executive at the Accenture Institute for High Performance, where she led the global research agenda in the areas of information, technology, analytics, and talent. She also led Accenture's business intelligence, analytics, performance management, knowledge management, and data-warehousing consulting practices.
Author social media/website info:
Thomas H. Davenport: twitter.com/tdav?lang=en; linkedin.com/in/davenporttom; tomdavenport.com/; babson.edu/Academics/faculty/profiles/Pages/Davenport-Thomas.aspx
Jeanne G. Harris: linkedin.com/in/jeanne-harris-5b4b6b1; sps.columbia.edu/information-management-strategy/faculty/jeanne-harris
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