商品簡介
This text presents and explains theories from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a "native" voice, from a position of deep understanding and experience, improving clarity for readers.
The text also provides insights on using communication theory to address real-life challenges. Considering that theories are developed to guide scholarly research more than to provide practical advice, this feature of the book helps students create realistic expectations for what theories can and cannot do and makes clear that many theories can have practical applications that students can use to their advantage in everyday life.
Offering a comprehensive exploration of communication theories through multiple lenses, Exploring Communication Theory provides an integrated approach to studying communication theory and to demonstrating its application in the world of its readers.
作者簡介
Kory Floyd is a professor of communication at the University of Arizona.
Paul Schrodt is the Philip J. and Cheryl C. Burguieres Professor of Communication Studies at Texas Christian University.
Larry Erbert is an associate professor of communication at the University of Colorado Denver.
Angela Trethewey is dean of the College of Communication and Education at California State University, Chico.
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