商品簡介
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
作者簡介
ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.
