Do Disrupt ─ Change the Status Quo, or Become It

This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It’s also about delivering those ideas. Do Disrupt is a workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to define your customer, identify the competition…and then out-smart them. You’ll find out why you need a chat with your Nan and a tape measure. If you’re starting a new business, it’s not enough to shake things gently. It’s about thinking big. Being innovative. Making a difference.This new, expanded edition includes:• ‘Rebel Inside’ – a new chapter on how to create positive change from within a larger organisation • Expanded ‘Innovate’ chapter, including how to generate new ideas• Global trends driving disruption, e.g. buying experiences not things• Finding your purpose

Mark Shayler runs an innovation and environmental consultancy called Ape and has worked with brands including Amazon, Samsung, Coca-Cola, Unilever and Disney. He is the co-founder of Rebel Cell, building start-ups inside larger organisations, and is a founding partner of the Do Lectures.