Practising Corporate Social Responsibility in Malaysia ─ A Case Study in an Emerging Economy

This book takes a unique approach exploring Corporate Social Responsibility through a case study in Bintulu, Malaysia. Drawing upon major CSR and strategy theories, the author examines how CSR is embedded in the organizational strategic planning processes of two prevalent forms of governmental institutions, a development agency and a city council. Exploring the impact of triple bottom line in easing tensions between shareholders and stakeholders, this book provides a qualitative narrative on a holistic CSR process in order to assess the contribution and value of CSR to a firm's sustained value created capability.

Loi Teck Hui is a practitioner working in the area of CSR and strategy, having worked as a consultant in these areas and as a chartered accountant in public practice. Alongside these positions he has conducted research at Monash Business School and Malaysian universities where his main interests lie in strategic management, CSR, international management, and the interface between Christianity and Business Ethics. He has published a number of book chapters and articles for major refereed journals, and has acted as a reviewer for several journals and conferences including Journal of Business Ethics, International Journal of Social Economics, International Journal of Emerging Markets, and Academy of Management.