商品簡介
These country case studies, presented by Pecotich (marketing, U. of Western Australia) and Shultz (Morrison School of Agribusiness, Arizona State U.), are intended to provide insight on the present conditions and future trends of the markets, economies, marketing dynamics, and consumer behavior. Each study is based on a common structure and model of interactive systems that examines the natural basis for national wealth, consisting of location, characteristics, and resources; the political system that decides financial allocation and level of intervention; the economic system, the influence of which is determined by ideology, the performance of the system, and the demand for products; the social system, composed of culture, character, and interaction; the knowledge system, consisting of knowledge documentation, independence, and applicability; the education system, defined in terms of teaching, research, and practice; the executive system of the professional practices of marketing; and the marketing system, consisting of consumers, infrastructure, and performance. The countries discussed are Australia, Brunei Darussalam, Cambodia, China (with Hong Kong), East Timor, Indonesia, Japan, Korea, Laos, Malaysia, Burma (Myanmar), New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
