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商品簡介
This book explores how enterprises adapt to challenges in their business environments. It focuses on the critical elements within organisations that every executive must address in order to remain competitive. It takes a pluralist approach in trying to broaden our knowledge on organisational adaptations. It also offers an exploratory delve into existing literature of organisational study. This is biased for content, context and process framework and processual analytic approach in order to identify, determine, understand the intricacies of adaptations going on in various business organisations. The book also includes a case study of how Kodak and Fujifilm responded to digitalisation of photographic film industry, which is an example of major adaptation change. Many global brands are often contending with similar issues and real life challenges. Simply put, today’s business environment demands a new way of doing business that challenges brand’s existing core business philosophy.
Organisations are ‘individual’ entities in their own rights. Businesses have devised ways of surviving their environments. They do this by downsizing, merger and acquisition, business ecosystems, other forms of collaborations and strategic alliances. While this is true, current research works into generic predictors and/or concepts that enhance the transformation process are scarce. It is particularly important to align the theories and concepts of organisational adaptations with realities in the business environment. This book delves deep and explains adaptations in organisations, but also offers insight for how executives can adapt and thrive in their dynamic business environments.
作者簡介
Yogesh K. Dwivedi is a Professor of Digital and Social Media and Head of Management and Systems Section (MaSS) in the School of Management at Swansea University, Wales, UK. He has a multidisciplinary background: BSc in Biology from the University of Allahabad, MSc in Plant Genetic Resources from Indian Agricultural Research Institute (IARI) and an MSc & PhD in Information Systems from Brunel University London, UK. His research interests are in the area of Information Systems (IS) including the adoption and diffusion of emerging ICTs (e.g. broadband, RFID, e-commerce, e-government, m-commerce, m-payments, m-government) and digital and social media marketing. His work on these topics has been published (more than 100 articles) in a range of leading academic journals including: Communications of the ACM, European Journal of Information Systems, International Journal of Production Research, Journal of the Operational Research Society, International Journal of Indian Culture and Business Management, The Marketing Review, and Journal of Strategic Marketing. He has co-edited more than ten books on technology adoption, e-government and IS theory and had them published by international publishers such as Springer, Routledge, and Emerald. He acted as co-editor of fourteen special issues; organised tracks, mini-tracks and panels in leading conferences; and served as programme co-chair of IFIP WG 8.6 Conference at the prestigious IIM Bangalore, India in 2013. He is Associate Editor of European Journal of Marketing and European Journal of Information Systems, Assistant Editor of JEIM and TGPPP, Senior Editor of Journal of Electronic Commerce Research and member of the editorial board/review board of several journals. He is a member of the AIS and IFIP WG8.6.
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