A Practical Guide to Ethics in Public Relations

ISBN13：9781442272743
出版社：Rowman & Littlefield Pub Inc
作者：Regina Luttrell; Jamie Ward
出版日：2018/02/01
裝訂／頁數：平裝／256頁
規格：22.9cm*15.2cm*1.9cm (高/寬/厚)
關鍵字： A Practical Guide to Ethics in Public Relations、 Practical、 Guide、 to、 Ethics、 in、 Public、 Relations、 Rowman & Littlefield Pub Inc、 Regina Luttrell、 Jamie Ward、外文書、商業財經、 Advertising & public relations、

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Advertising & public relations

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商品簡介

作者簡介

商品簡介

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.

Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Regina (Gina) Luttrell is Assistant Professor of Social Media and Public Relations at the S.I. Newhouse School of Public Communication at Syracuse University.

Each chapter provides the following features:

“Expert in Ethics” interviews followed by an ethical dilemma for students to analyze and evaluate
Up-to-Date Case Studies in public relations and social media
Ethics based theories that best apply to public relations
the PRSA Code of Ethics and guidance on how to use in ethical decision making
an introduction to the PURE Model for Ethical Decision Making

Competitive Titles from Other Publishers:

Author/Title	Publisher, Date	Format: ISBN, List	Pages, Trim	LTD Sales
Parsons/ Ethics in Public Relations: A Guide to Best Practice (PR in Practice)	Kogan Page/ Taylor & Francis Dec 2008	PB: 9780749453329, $37.50	208 pgs, 6x9	PT: 168n WC: 1608 PA: 259 BS: 603

COMMENTS: part of their “PR in Practice” series; as per R1, “written for professionals, so it has a practical feel to it, but it pays enough attention to philosophy to make it suitable for the classroom”—affordable

Author/Title	Publisher, Date	Format: ISBN, List	Pages, Trim	LTD Sales
Fitzpatrick and Bronstein, editors/ Ethics in Public Relations: Responsible Advocacy	Sage May 2006	PB: 9781412917988, $72	256 pgs, 6x9	PT: 114n WC: 693 PA: 261 BS: 462

COMMENTS: edited so lacks in threaded continuity of our text; focused specifically on “responsible advocacy” concept; doesn’t address PRSA Code of Ethics

Author/Title	Publisher, Date	Format: ISBN, List	Pages, Trim	LTD Sales
Pompper/ Corporate Social Responsibility, Sustainability and Public Relations	Routledge May 2015	HC: 9780415855914, $160	214 pgs, 6x9	PT: WC: 59 PA: 34 BS: 8

COMMENTS: centered on issues of social responsibility and sustainability; not targeted toward students

Author/Title	Publisher, Date	Format: ISBN, List	Pages, Trim	LTD Sales
Coombs & Holladay/ It's Not Just PR: Public Relations in Society 2E	Wiley-Blackwell Sept 2013	PB: 9781118554005, $35.95	168 pgs, 6x9	PT: 86n WC: 757 PA: 92 BS: 86

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Luttrell/ Social Media: How to Engage, Share, and Connect 1E 2E	R&L August 2014 NYP – due Aug 2016	C:9781442226111, $72.00 P:9781442226128, $28.00 E:9781442226135, $27.99 C: 9781442265233, $68.00 P: 9781442265240, $28.00 E: 9781442265257, $27.99	245pgs, 9x6	C: 86 \| $ 4,017 P: 1567 \| $29,800 E: 303 \| $ 5,079
Luttrell/ Millennial Mindset	April 2016	C: 9781442245174, $36.00 E: 9781442245181, $35.99
Luttrell et al/ Brew Your Own Business	November 2017	C: 9781442266827, $32.00 E: 9781442266834, $31.99

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作者簡介

Regina Luttrell is assistant professor of social media and public relations at the S.I. Newhouse School of Public Communication at Syracuse University. Prior to entering the academy, she had a robust career in corporate public relations and marketing. She is the (co)author of the following books: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Public Relations Campaigns: An Integrated Approach, and The Agency Handbook.

Jamie Ward is assistant professor of public relations at Eastern Michigan University. Prior to entering academia, she spent more than a decade in the nonprofit field working to help nonprofit organizations advance their causes through strategic public relations. Ward is author of Veteran Friendships Across Lifetimes: Brothers and Sisters in Arms.

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