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Mastering Business for Strategic Communicators ─ Insights and Advice from the C-suite of Leading Brands
商品資訊
ISBN13：9781787438217
出版社：Emerald Group Pub Ltd
作者：Matthew W. Ragas (EDT); Ron Culp (EDT)
出版日：2017/11/14
裝訂／頁數：平裝／160頁
規格：22.9cm*15.2cm (高/寬)
商品簡介
作者簡介
商品簡介
The most successful communication professionals are no longer just communication experts—they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen.
Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP.
This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today’s most well-known brands and organizations.
作者簡介
Matthew W. Ragas, Ph.D. and Ron Culp are on the public relations faculty in the College of Communication at DePaul University in Chicago, USA, where they help develop the next generation of communications leaders. They are the co-authors of Business Essentials for Strategic Communicators.
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